Objective: To demonstrate the extreme capabilities of the Stellantis vehicle range in a controlled, high-performance environment.

The Challenge

Stellantis's Specialist Fleet department sought a unique and impactful way to showcase the advanced capabilities and inherent robustness of their diverse vehicle lineup. Traditional on-road demonstrations, while valuable, are limited in their ability to highlight a vehicle's performance under extreme conditions. The challenge was to create an engaging experiential event that would allow prospective clients and stakeholders to truly understand the resilience and engineering prowess of Stellantis vehicles beyond everyday driving scenarios.

Our Solution

We were engaged by Stellantis to facilitate an exclusive experiential event at the renowned Thruxton Circuit. This venue provided the ideal backdrop, offering a variety of demanding track configurations and off-road sections that are impossible to replicate on public roads.

Our team meticulously planned and executed a comprehensive program designed to push the Stellantis vehicles to their limits in a safe and controlled environment. The event included:

• High-Speed Track Sessions: Participants experienced the acceleration, handling, and braking capabilities of various Stellantis models at high speeds.
• Dynamic Handling Courses: Challenging manoeuvres and tight turns demonstrated the precision and agility of the vehicles.
• ADAS Simulations (where applicable): For relevant models, bespoke sections showcased traction control, suspension articulation, and overall ruggedness.

Throughout the event, product specialists were on hand to guide participants, explain technical features, and provide real-time insights into the vehicles' performance under pressure.

The Outcome

The Thruxton Circuit event proved to be a resounding success, achieving Stellantis's objective of delivering a truly impactful experiential demonstration. Participants consistently expressed surprise and admiration for the vehicles' ability to perform flawlessly under demanding conditions. The event effectively communicated the core message: the robustness of Stellantis vehicles under extreme pressure never fails to impress.

This engagement further solidified our partnership with Stellantis, reinforcing our capability to deliver high-quality, impactful events that directly support their strategic objectives.