Porsche National Driving Tour 2025 Delivering Excellence Across 14 Cities

The Challenge
Porsche needed a trusted partner capable of orchestrating a complex, nationwide driving tour that would:

  • Deliver brand excellence across three distinct event formats simultaneously
  • Manage a fleet of 60+ vehicles requiring meticulous care and presentation
  • Maintain Porsche's exacting standards across 14 diverse locations
  • Coordinate multiple event types - from luxury lifestyle experiences to high-performance motorsport activations
  • Execute flawlessly over an extended touring period with zero tolerance for vehicle downtime or presentation issues

The scale and complexity demanded a partner with both automotive expertise and logistical precision - one capable of representing the Porsche brand with the same attention to detail the company applies to every vehicle it builds.

Our Solution
As the lead fleet management agency, OPagency designed and executed a comprehensive operational framework encompassing every aspect of vehicle delivery, care, and presentation across the 14-city tour.


Fleet Management Excellence
Oversaw delivery, operation, and daily management of 60+ Porsche vehicles
Coordinated fleet deployment across three simultaneous event formats:

  • EV Expos - showcasing electric vehicle innovation
  • On Tour - luxury lifestyle experiences
  • Pit Stop - motorsport-inspired performance activations

Technical Preparation & Maintenance:

  • Comprehensive pre-event vehicle inspections and technical preparation
  • Daily maintenance protocols ensuring peak performance
  • Real-time issue resolution and preventative care
  • Technical support throughout the touring period

Presentation Standards:

  • Professional vehicle detailing to Porsche showroom standards
  • Daily cleaning and presentation maintenance
  • Brand-consistent vehicle presentation across all touchpoints

Team Coordination:

  • Complete logistics management for event staff across 14 cities
  • Accommodation arrangements and travel coordination
  • Seamless team deployment ensuring consistent brand representation

Technical Support Infrastructure:

  • Tyre sourcing and management across diverse event requirements
  • Wheel indexing and rotation protocols
  • Full provision of specialised event equipment
  • On-site technical support capabilities

Multi-Format Event Delivery:
Each event format required tailored approaches while maintaining consistent Porsche brand standards:

  • EV Expo configurations for educational engagement
  • Luxury lifestyle setups for premium brand experiences
  • High-performance motorsport environments for driving enthusiasts

The Results

Flawless Execution:

  • 14 cities delivered with zero major incidents
  • 60+ vehicles maintained to showroom condition throughout the tour
  • Three event formats executed simultaneously with consistent quality
  • 100% vehicle availability - no downtime affecting customer experiences

Operational Excellence:

  • Seamless logistics coordination across a nationwide footprint
  • Technical precision maintaining Porsche's exacting standards
  • Brand representation worthy of one of the world's most prestigious marques

Client Partnership:
The success of the 2025 National Driving Tour reinforced OPagency's position as Porsche's trusted partner for complex, multi-city experiential campaigns requiring both automotive expertise and operational excellence.