Behind the Wheel: Training MG Motor's Dealer Network on the MG4 EV and MG4 EV Urban
We're thrilled to have once again been trusted as the training partner of choice for MG Motor, this time supporting the launch of two exciting new additions to their lineup — the MG4 EV and the MG4 EV Urban.
The MG4 has already made a real impact across the European market, and the MG4 Urban is set to build on that momentum in a big way. Before these vehicles reach customers, though, MG Motor needed confidence that their dealer network was fully prepared — and that's where we came in.
We developed a comprehensive training programme designed to do more than just walk delegates through a spec sheet. Yes, we covered the features and technology packed into both models, but we also wanted our guests to truly feel what these cars are capable of in the real world. To make that happen, we headed to the UTAC testing ground — a facility that gave us the space and infrastructure to push the vehicles through demanding scenarios that simply aren't possible on public roads.
Watching dealers and their teams experience the cars in that environment, with the freedom to explore performance and handling in a controlled but dynamic setting, was exactly what this kind of launch training should look like.
The results spoke for themselves. Delegates rated our trainers an impressive 4.96 out of 5 — a score we're incredibly proud of and a testament to the depth of knowledge and passion our team brings to every event.
We're proud to continue our partnership with MG Motor and look forward to whatever comes next.